Total Nutrition Technology
Tuesday, July 7, 2015

While it sounds like a perfect opportunity to have your cake and eat it, too, Nutritionists warn consumers not to fall victim to marketing ploys like these.

Today, Oreo Thins hit the shelves. But are they all they're cracked up to be? The company insists that the Oreo Thin is not meant to be a diet cookie, but rather a "grown-up" version of the American family favorite. Officials from Mondalex International (Oreo manufacturers) say that the new cookie is supposed to be a more sophisticated version. "If regular Oreos are like pancakes, the new cookies are more like crepes," Says Janda Lukin, Senior Director for Oreo of North America. Yet, many nutritionists still wonder if the name is actually a "sophisticated" hint at a common American goal: being Thin. And it leaves us wondering, when new foods hit the market, especially those that sound healthy, what do you do?

New TNT Client, Michelle K.,who has already lost 8 pounds, says "what goes through my mind is I can eat more." We believe that's exactly what Mondalex would like you to feel. But can you really?

Click here for a side-by-side comparison of old and new by ABCNews/Good Morning America Reporter, Stefanie Tuder.

Meghan N., A TNT Health Educator, guides her clients to think beyond the package. "For 7 less calories per cookie... I would tell them to get the originals, and just eat 3ish... If the originals are forbidden they will think they are doing better by eating the thins, but they will most likely eat more to satisfy their craving - this is just a marketing gimmick in my opinion."  

Chris A., a TNT client successfully managing his health, makes a great observation when he states that there are just "...too many Oreo variations to track..." We're with you, Chris. It seems like there are new products hitting the market all the time these days.

So how does TNT healthfully handle all these new products? Here are some thoughts from those of us living the #TNTLife:

Jim G. of Live Well Charlotte (a TNT partner and Polar supplier) says the new cookies just look like "Thinner chemicals and sugar," which sounds incredibly easy to stay away from, don't you think?

Stacey G., a TNT Remote Health Educator, says, "I like to look at the ingredients online at home before making a purchase decision for new products. I'm looking at the fat content, whether the ingredients make sense for my goals, and the sodium and potassium contents. Plus I want to know what I'm going to give up/trade off to add this new food." 

Denny N., a TNT client who has lost almost 20 pounds in two months, said he doesn't eat Oreos, but when new products like these show up he decides to "turn over the package and look at the label, then move on because it most likely still won't make sense."

Jane H., a former TNT client whose LDL cholesterol went down by 52 points in three months, said, "I’m getting gypped cause I like the cream middle.  Then I think it’s still not good for you.  There are better ways to get fun food that is healthier without feeling like you are giving up something." Jane suggest fresh cherries. May we suggest these delicious energy bites, this amazing watermelon cake, or even grilled fruit for fun summer desserts?

We want to hear from you: tweet your strategies and use the #TNTLife 

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